Big Clients Vs Small Clients
2Bobs—with David C. Baker and Blair Enns
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The Ideal Goldilocks Client
The Goldilocks client is large, but there's still lots of upside for the category to grow. Blair: Most small businesses will declare a specialization and work with small businesses. "You do not want to go to the marketplace with a message that says, we specialize in working with small businesses"
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