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Big Clients Vs Small Clients
2Bobs—with David C. Baker and Blair Enns
The Ideal Goldilocks Client
The Goldilocks client is large, but there's still lots of upside for the category to grow. Blair: Most small businesses will declare a specialization and work with small businesses. "You do not want to go to the marketplace with a message that says, we specialize in working with small businesses"
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