Lochhead on Marketing

160 The Content Pyramid: 5 Levels of Becoming a Legendary Writer, Creator, & Thought Leader

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Sep 21, 2022
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INSIGHT

Obvious vs Non-Obvious Content

  • Most business content is obvious or even "stupid obvious" and lacks breakthrough thinking.
  • Legendary content combines non-obvious insights with obvious applicability to create impact.
INSIGHT

The Me Disease in Thought Leadership

  • Many aspiring thought leaders create content for approval, not originality or impact.
  • They focus on collecting badges and followers without producing unique or meaningful ideas.
ADVICE

Avoid Lowest Common Denominator Content

  • Avoid creating content that caters to the lowest common denominator for quick approval.
  • Challenge your audience and think deeply about who you create for and why.
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