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160 The Content Pyramid: 5 Levels of Becoming a Legendary Writer, Creator, & Thought Leader

Lochhead on Marketing

CHAPTER

The Pro of Creating Obvious Connections for Your Readers

If your goal is to get attention and money quickly, it is typically much easier to do so by incrementally moving someone forward three steps. The khan of creating obvious connections for your reader is that you are most likely just a slightly better version of the person or company who came before you. Youre a content creator on a hampster wheel. This is the difference between the subtle art of not giving a fuck and thinking slow and fast.

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