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160 The Content Pyramid: 5 Levels of Becoming a Legendary Writer, Creator, & Thought Leader

Lochhead on Marketing

CHAPTER

Introduction

i want to thank you for making our new books no leopard, how legendary writers create a category of one. There's an aha here, which is the vast majority of content in the world of business is fairly obvious. The percentage of business thinking content that is geared towards the non obvious thinker who wants to create expidentially different futures is very low. And so as a consumer of content, my hope is that snow leopard and in particular, this first chapter, the content pyramid also gives you a new lens on how to create legendary content.

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