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160 The Content Pyramid: 5 Levels of Becoming a Legendary Writer, Creator, & Thought Leader

Lochhead on Marketing

CHAPTER

How to Become a Thinker

The way the world defines a thought leader, especially in the digital world, is by measures of public approval. Many smart, well intentioned, successful people decide to optimize for the path of least resistance. They start posting bigios, blinding glimpses of the obvious, because this sort of non threatening content is the easiest way to get likes and climb the perceived ladder of success withot ruffling any feathers. For those who don't want o cater to the lowest common denominator, but still don't have anything valuable to say, they add complexity to sound smart.

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