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160 The Content Pyramid: 5 Levels of Becoming a Legendary Writer, Creator, & Thought Leader

Lochhead on Marketing

CHAPTER

How Many People Are in the Audience?

When you create, you are creating something for someone. The reader, the listener, the viewer is who matters. If you want to reach a small number of people in a highly engaging way, than you need to answer small, hyper relevant questions only those types of people would be interested in.

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