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160 The Content Pyramid: 5 Levels of Becoming a Legendary Writer, Creator, & Thought Leader

Lochhead on Marketing

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How Many People Are in the Audience?

When you create, you are creating something for someone. The reader, the listener, the viewer is who matters. If you want to reach a small number of people in a highly engaging way, than you need to answer small, hyper relevant questions only those types of people would be interested in.

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