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160 The Content Pyramid: 5 Levels of Becoming a Legendary Writer, Creator, & Thought Leader

Lochhead on Marketing

CHAPTER

The Content Pyramid

The top of the content pyramid is category creation. Both obvious connectors and non obvious connectors can achieve the top of the pyramid. What readers, listeners, viewers and potential customers want isn't you. The reason readers keep buying more of ryan holiday's books is because he keeps writing books about stoicism. Ryan holiday even sells his stoicism fans 26 dollar coins and marcus aurelius bobleheads.

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