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160 The Content Pyramid: 5 Levels of Becoming a Legendary Writer, Creator, & Thought Leader

Lochhead on Marketing

CHAPTER

The Number One Misake Aspiring Writers, Writer's and Industry Thought Leaders Make

The number one misake aspiring writers, creaters and industry thought leaders make is wanting to have the impact of teleb. Do you think nesim nicholas teleb cares how many likes his post about how at low variance, the log normal masquerades as normal gets? Of course not. He wants to have smart, non obvious discussions about difficult niche topics. Garyv has an entire floor of his advertising agency solely dedicated to maximizing the reach and engagement of every one of his uto vidios,. all of which say some variation of the same thing. And guess what, most people strolling through social media don't want to think or do. You want to be

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