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160 The Content Pyramid: 5 Levels of Becoming a Legendary Writer, Creator, & Thought Leader

Lochhead on Marketing

CHAPTER

Level Two - Curation

Most people do not begin their journey as a writer, trader or industry thought leader by creating original content. Instead, they begin by imitating and creating thoughts, perspectives, insights and ideas from people they admire. The lowest form of curation is sharing, like retweeding some one else's content on twitter. Above that is curation with insight. Garry vaner chuck creates obvious connections for his audience. Talib creates non obvious connections for her audience. It's abstract drawing connections between seemingly unrelated data points which reflects modern society. Curvy stuff makes you think that things aren't always what they appear to be. You want to learn how to do content on social, here's how to

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