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160 The Content Pyramid: 5 Levels of Becoming a Legendary Writer, Creator, & Thought Leader

Lochhead on Marketing

CHAPTER

Copernicus Non OBvious Connection

In 15 forty three, nicholas copernicus hypothesized that the earth, along with the other planets, rotated around the sun. Almost no one took him seriously and followers like italian scientist gernardo bruno were even burned to the stake for teaching such a thing. Most people claim they want to change the world with their thinking, but really what they want is dinner party approval and instant gratification. Malcolm gladwell picks a topic and then curates juxtaposing and surprising stories that, when held together, allow the reader to draw non obvious connections.

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