UI Breakfast: UI/UX Design and Product Strategy BDTP. Uncovering Customer Insights Using JTBD with Aggelos Mouzakitis
21 snips
Feb 17, 2023 AI Snips
Chapters
Transcript
Episode notes
Retention Proves Product Market Fit
- Retention is the key metric proving product-market fit, not just acquisition volume.
- Spending on acquisition without solid retention may waste money and cause customer dissatisfaction.
Multiple Use Cases in Web Conferencing
- Web conferencing serves many distinct use cases, each requiring different features and positioning.
- Building for all use cases dilutes uniqueness, risking becoming an inferior competitor.
Segment by Retention and Value
- Evaluate customers via retention and financial metrics to identify power users and churned users.
- Use these segments to uncover patterns that inform product positioning and growth strategy.