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6min chapter
BDTP. Uncovering Customer Insights Using JTBD with Aggelos Mouzakitis
UI Breakfast: UI/UX Design and Product Strategy
What Research Tells Us About Web Conferencing
Every solution at this point in time was experiencing an explosive growth. But they were also experiencing a quite or relatively high churn. So, what was uncovered through research was one of the biggest reasons that the company was experiencing churn. One of the other interesting things that was uncovered was that web conferencing isn't one thing. In fact, it might be 10 or 15 different things. We speak with suits, with speak with start-upers. These are two different use cases, and I'll explain why. Building something needs to be very strongly connected with where you wanna be in the next two to three years.
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