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BDTP. Uncovering Customer Insights Using JTBD with Aggelos Mouzakitis

UI Breakfast: UI/UX Design and Product Strategy

CHAPTER

How Many Use Cases Are There?

Web conferencing is a relatively generic topic, so it attracts a lot of different use cases. I wouldn't say hundreds, but I would say several dozens for churned customers and several dozens for power users. That's a relatively large number for me because it was the first time that I was working with a solution that had so many use cases. It gives you so much clarity for us as a smaller company to compete with folks like MailChimp and Intercom who have like gigantic user basis.

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