The Key to Growth Is in Retention

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Aggelos Mouzakitis, a retention-focused B2B SaaS head of growth. You'll learn about the main metric that proves product-market fit, how they used customer segmentation in the process, how to improve your JTBD interviews, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• headofgrowth.io — Aggelos’ consultancy
• Whereby — the case study we’re talking about
• What is Jobs to be Done (JTBD)?
• UI Breakfast Episode 254: Learning to Build with Bob Moesta
• Demand-Side Sales 101 — a book by Bob Moesta
• Clayton Christensen
• See Aggelos’ service for B2B SaaS teams
• Connect with Aggelos on LinkedIn

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This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

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