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BDTP. Uncovering Customer Insights Using JTBD with Aggelos Mouzakitis
UI Breakfast: UI/UX Design and Product Strategy
What Are the Top Tips When You're Doing the Switch Interview?
When you're doing the outcome-driven interview, what are the top tips? Like when you do the Switch interview, you're trying to drill into the timeline and the details. When you hear things that are different from what power users tell you, you have to understand why. Am I having a new use case that might generate a different set of power users or am I having a customer that will most probably fail within my solution because the outcomes that they expect are different? Something like that.
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