BDTP. Uncovering Customer Insights Using JTBD with Aggelos Mouzakitis
UI Breakfast: UI/UX Design and Product Strategy
Is Your Positioning Right?
Businesses need to find a middle solution where they describe who they are, but don't get extremely specific into that. If you take the bold decision of baptizing yourself in a very specific manner, you might not be able to go back. I wouldn't propose to any business like whereby or anyone else to specifically and explicitly say that we are building a solution for you and you, and you period. But then you have some qualification questionnaires in most of cases. These are very, very important and very useful because you can start collecting jobs to be done there.
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