2min chapter

UI Breakfast: UI/UX Design and Product Strategy cover image

BDTP. Uncovering Customer Insights Using JTBD with Aggelos Mouzakitis

UI Breakfast: UI/UX Design and Product Strategy

CHAPTER

The Email Solution That Understands Your Customer Data

Solas is a SaaS company based in Spain. It recently launched an onboarding feature for its users that was very successful. But it went against their original positioning and backfired on them. They are now trying to be more specific about what they offer instead of being so general.

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