Why That Worked – Presented by StoryBrand.ai #130: Aaron James—How to Define What Your Customer Really Wants
Jan 7, 2019
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Introduction
00:00 • 2min
Does the Story Brand Framework Really Impact Your Business?
02:12 • 3min
Narrative Transportation - It's in Us, Ye
05:07 • 2min
The Power Narrative
07:32 • 3min
The Story Brand Framework - Who Is the Hero of the Story?
10:31 • 3min
Do You Know What Your Customer Wants?
13:09 • 2min
20 19 - Defining What Your Customer Wants
15:02 • 4min
How to Create a Story Brand
19:00 • 4min
Nike and Donald Trump Are Using Colin Capernick in the Same Way
23:05 • 4min
The Power of Messages
27:21 • 2min
How to Get More People to Come to Games
29:28 • 5min
What You Can't Sell Is Five % of It
34:12 • 4min
Coach Confidence - What's Your Unfair Advantage?
38:07 • 5min
What I'm Taken Away From Our Conversation
43:31 • 3min
Clarity First, Clarity Second
46:23 • 2min
Do You Have a Web Site?
48:06 • 4min