What is the thing that you can offer your consumer that these other things can't? It's kind f like what you're talking about. If it's not ane, you know, what is it? I'd like to look at a consumer's mind set and say, well, what are they really looking for? What thing are they looking to change? And it may not be your product, but your product may be part of that journey of them changing that thing. Come see us at a workshop. You've got to find out what yure point your product actually points to. Cause there's two disciplines that, once you hit on it, you don't want to blow up
What are you selling? Your quick answer may be “real estate” or “jewelry” -- but to really connect with customers, you need to understand the deeper value you offer them. You don’t sell real estate, you sell peace of mind. You don’t sell jewelry, you sell confidence.
Join us on this episode for a deep dive into defining what your customer really wants. First, Don and JJ talk about why we need to understand our customers’ desires. Then, Don interviews advertising executive Aaron James about real-world ad campaigns that have done just that.
If you want to give yourself a big advantage as we start 2019, this is the episode for you!