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#130: Aaron James—How to Define What Your Customer Really Wants
Business Made Simple Podcast
How to Create a Story Brand
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A good ad will also connect to the mind set of somebody who and really just creating desire, yes? And how do you create desire? One of the things that we talk about a story brand is figuring out the aspirational identity of your customer. Even more interesting work, i would say, is the idea of personalization on the can, oh, man, because i found that really fascinating.
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