#130: Aaron James—How to Define What Your Customer Really Wants
The StoryBrand Podcast
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Do You Know What Your Customer Wants?
Brantye: You've got to define something that your customer wants. And for story brand, it's clarity of message, right? If you talk to the average business persons an iu really need to clarify your mesage, somebody in the room's going tay, you should see goste story. But if we would have said, well, we really help people to understand the connection between narrative frameworks and marketing going your business, nobody in the room would say, go to story. Nobody goy in the room because it's too elusive. It's too vague.
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