#130: Aaron James—How to Define What Your Customer Really Wants
The StoryBrand Podcast
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Narrative Transportation - It's in Us, Ye
There's a theory called narrative transportation. People who become absorbed into narratives actually change their attitudes to reflect the story that's being told. Research shows that when an audience is like transported, that narrative transportation transported into the narrative world they are more likely to change their real world beliefs. In other words, story really does set the moral compass. It defines what role you play in life. And if you want to change your life, change your story,. it sets up ater as a roll model for us.
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