Next week, i'm going to teach you the three secrets of opening a story loop. Make sure there is a clear offer that's spelled out incredibly clearly at the top of your web site. The next thing that happens in a story is the problem, yes. And the problem opens a story loop in the customer's brain that they are dying to close it. Next week, I'll open three levels of libs and talk about how we can make money with our words.
What are you selling? Your quick answer may be “real estate” or “jewelry” -- but to really connect with customers, you need to understand the deeper value you offer them. You don’t sell real estate, you sell peace of mind. You don’t sell jewelry, you sell confidence.
Join us on this episode for a deep dive into defining what your customer really wants. First, Don and JJ talk about why we need to understand our customers’ desires. Then, Don interviews advertising executive Aaron James about real-world ad campaigns that have done just that.
If you want to give yourself a big advantage as we start 2019, this is the episode for you!