Nike and donald trump seemed to be using colin capernick in the exact same way. I think theyr sales after they chose con pernick as their spokes person for a minute, i think their sales increased by 30%. And you're talking about hundreds of millions of dollars. So great move for them. Trump looks out at the landscape he sees. At the time, he tweeded about and started making an issue of kneeling during the national anthem. This was basically not an issue. The next week, there are 90 players neeling,. He created an issue centered around this one player, colin Capernick. It's almost like when we personalize an em
What are you selling? Your quick answer may be “real estate” or “jewelry” -- but to really connect with customers, you need to understand the deeper value you offer them. You don’t sell real estate, you sell peace of mind. You don’t sell jewelry, you sell confidence.
Join us on this episode for a deep dive into defining what your customer really wants. First, Don and JJ talk about why we need to understand our customers’ desires. Then, Don interviews advertising executive Aaron James about real-world ad campaigns that have done just that.
If you want to give yourself a big advantage as we start 2019, this is the episode for you!