#130: Aaron James—How to Define What Your Customer Really Wants
The StoryBrand Podcast
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What I'm Taken Away From Our Conversation
Aaron says we can't just be clear. We've got to connect with our customers. Here's one practical thing you can do that will grow your business. Aaron: I want you to spell out a clear offer at the top of your websideye, so we will help you clarify your message and growyour business. That is a clear offer. And if that's not at thetop of your web siht, you're losing money.
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