Aaron says we can't just be clear. We've got to connect with our customers. Here's one practical thing you can do that will grow your business. Aaron: I want you to spell out a clear offer at the top of your websideye, so we will help you clarify your message and growyour business. That is a clear offer. And if that's not at thetop of your web siht, you're losing money.
What are you selling? Your quick answer may be “real estate” or “jewelry” -- but to really connect with customers, you need to understand the deeper value you offer them. You don’t sell real estate, you sell peace of mind. You don’t sell jewelry, you sell confidence.
Join us on this episode for a deep dive into defining what your customer really wants. First, Don and JJ talk about why we need to understand our customers’ desires. Then, Don interviews advertising executive Aaron James about real-world ad campaigns that have done just that.
If you want to give yourself a big advantage as we start 2019, this is the episode for you!