#130: Aaron James—How to Define What Your Customer Really Wants
The StoryBrand Podcast
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The Story Brand Framework - Who Is the Hero of the Story?
The brain spends 30% of its time day dreaming unless it's listening to a story. And if you want to invite customers into a story in which they are compelled to live differently and use your product to solve their problem, the very first thing you have to do is to find something that they want. The key here is to define it in a way that everybody understands exactly wat it is. Don't be vague, and don't define too many things.
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