2Bobs—with David C. Baker and Blair Enns

The Perils of "Good/Better/Best" Pricing

17 snips
Mar 15, 2023
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1
Introduction
00:00 • 2min
2
What's the Negative Effect of the Three Options?
01:55 • 3min
3
The Three Options Are Still a Good Framework, Right?
04:31 • 4min
4
Three Option Pricing Is Good, Better, Best
08:19 • 2min
5
What's Good, Better, Best?
10:05 • 4min
6
Two Bobs, Conversations on the Art of Creative Entrepreneurship Podcast
14:04 • 5min
7
Agile
19:22 • 2min
8
What's Better Than Name Tier?
21:10 • 3min
9
What's the Lowest Expression of Three Options?
23:46 • 2min
10
You Shouldn't Be Resentful if the Client Chooses the Most Expensive One
25:34 • 2min