2Bobs—with David C. Baker and Blair Enns

The Perils of "Good/Better/Best" Pricing

Mar 15, 2023

27:59

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Highlights

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Episode notes

You Shouldn't Be Resentful if the Client Chooses the Most Expensive One

02:23

What's Better Than Name Tier?

02:36

What's the Lowest Expression of Three Options?

01:49

Introduction

2min

What's the Negative Effect of the Three Options?

3min

The Three Options Are Still a Good Framework, Right?

4min

Three Option Pricing Is Good, Better, Best

2min

What's Good, Better, Best?

4min

Two Bobs, Conversations on the Art of Creative Entrepreneurship Podcast

5min

Agile

2min

What's Better Than Name Tier?

3min

What's the Lowest Expression of Three Options?

2min

10.

You Shouldn't Be Resentful if the Client Chooses the Most Expensive One

2min

Blair wants sales people to stop ranking proposal options in a way that assigns judgement for prospective clients without considering the many tradeoffs that need to be considered.

Read the episode notes and transcript at http://2bobs.com/podcast/the-perils-of-good-better-best-pricing

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