
The Perils of "Good/Better/Best" Pricing
2Bobs—with David C. Baker and Blair Enns
The Three Options Are Still a Good Framework, Right?
Three is better than two, four is fine. Five introduces the paradox of choice. Three options also changes the question that you're asking the client to answer. And then when we can provide the context, we can shape the context and nudge people in certain directions.
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