
The Perils of "Good/Better/Best" Pricing
2Bobs—with David C. Baker and Blair Enns
00:00
You Shouldn't Be Resentful if the Client Chooses the Most Expensive One
All the options you put forward, you should be okay with the client choosing any of them. It's okay to subtly nudge somebody towards an option. You would do that by making one a charm price changing the way the price looks. And then, Madam client, it's your decision you choose.
Transcript
Play full episode