2min chapter

2Bobs—with David C. Baker and Blair Enns cover image

The Perils of "Good/Better/Best" Pricing

2Bobs—with David C. Baker and Blair Enns

CHAPTER

You Shouldn't Be Resentful if the Client Chooses the Most Expensive One

All the options you put forward, you should be okay with the client choosing any of them. It's okay to subtly nudge somebody towards an option. You would do that by making one a charm price changing the way the price looks. And then, Madam client, it's your decision you choose.

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