Three Option Pricing Is Good, Better, Best

The three option stuff is good, but each one is a different approach to it. Good, better, best is sort of it's a really basic start that just misses so much of what could be possible. I like to say the lowest expression of this idea is when you're three options are three different sized buckets of either inputs, time and materials or deliverables. The highest expression is the idea that your three options represent three different ways of doing business together.