
The Perils of "Good/Better/Best" Pricing
2Bobs—with David C. Baker and Blair Enns
Introduction
Blair Enz: I got a little extra time and some curiosity that took me down a rabbit hole here. David C. Baker: Where's the real science behind all this stuff? Blair Enz: Well, it depends on what you see as good, better, best. And then you're going back on the judgment.
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