
The Perils of "Good/Better/Best" Pricing
2Bobs—with David C. Baker and Blair Enns
Two Bobs, Conversations on the Art of Creative Entrepreneurship Podcast
There are really only three things that you can price and sell to engage your client. You can sell the inputs of time, materials or output from a proposal. The most expensive option is value-based pricing where clients pay for what they create. Two Bobs talks with David C. Baker and Blair ends of When Without Pitching.
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