The Perils of "Good/Better/Best" Pricing
2Bobs—with David C. Baker and Blair Enns
00:00
What's Better Than Name Tier?
The names of your options should be descriptive. You're just describing what it is that the client is buying from you. Don't impose your almost certainly flawed, absolutely biased judgment of the client's decision. The trade-offs are theirs to make.You have no business telling them this one is better than the other one.
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