Agile

I was thinking about something you said early in this episode about how it's not just risk on the part of the client, but also on the agency. A lot of folks default to this input side of things, like two weeks sprints and so on because they are hesitant to take the risk of a bad estimate where they lose money. They're actually very happy just to get paid for all their time without any sort of premium or additional risk on top of it. Now the good news is you can be 100% utilized as an Agile shop. But there's a question of whether or not your incentives are appropriately aligned with the client's goals.