
The Perils of "Good/Better/Best" Pricing
2Bobs—with David C. Baker and Blair Enns
What's the Lowest Expression of Three Options?
"It's never going to work unless there is a conversation happening where you are asking lots of questions," he says. "If they want to save some money and take the risk that they're not going to get the outcome, that is their prerogative ... You don't even know what all of those trade-offs are."
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