Setting up the next step is crucial for moving the sales process forward.
Answering yes or no questions first and then elaborating helps maintain clarity and credibility.
Deep dives
Push for the next step on a sales call
It is important to set up the next step on a sales call, especially when things are going well and you have good rapport with the prospect. Many sales reps neglect to ask for the follow-up, decision-making process, or bringing power to the next call. Setting up the next step is crucial for moving the sales process forward.
Answering yes or no questions
When asked a question in the sales process with a yes or no answer, always begin by saying yes or no before providing an explanation if required. Salespeople often make the mistake of going into lengthy explanations instead of directly answering the question, which can frustrate prospects and undermine credibility. Answering yes or no questions first and then elaborating helps maintain clarity and credibility.
Leveraging job postings and career pages
Before a sales call, it is essential to research and leverage the job postings and career pages of prospects or customers. By doing so, salespeople can gather valuable information about the company, such as responsibilities, metrics, and key areas of focus. This enables salespeople to align their pitch and demonstrate how their product or solution can specifically address the company's needs, showing a proactive and insightful approach.