Creative Control

How SuperOrdinary links brands and creators to international markets

Jun 22, 2023

35:38

AI Chapters

Episode notes

Introduction

2min

How to Build a Social Media Influencer Economy in China

2min

Super Ordinary: A B2B2C Company

2min

The Growth of TikTok in China

2min

The Differences Between China and the US Market

2min

The Differences Between Fandom and Influence in China

2min

The Rise of TikTok in the US

2min

What Are the Trends in China in the Realm of Social Commerce?

2min

How Super Ordinary Is Consolidating All These Different Platforms Under One Roof

2min

10.

How to Make Money With FanFix and Superlink

3min

11.

How to Monetize Yourself on Superlink

2min

12.

The Future of Marketing at Pfizer

2min

13.

The Future of Superordinary

2min

14.

The Rise of the Creator Economy and the Growth of the Beauty Industry

2min

15.

The Future of Shanghai

2min

16.

The Future of Branding in the US

2min

17.

The Future of Super Ordinary

3min

SuperOrdinary launched in 2017 as a way for U.S. brands to reach consumers in China. The company has since expanded to working with creators in other international markets. SuperOrdinary cofounder and CEO Julian Reis explains how his company is further leaning into what he calls the “supporter economy”—and how he’s navigating operations amid geopolitical tensions.