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How SuperOrdinary links brands and creators to international markets

Creative Control

CHAPTER

How to Build a Social Media Influencer Economy in China

I saw this opportunity where in China, when I was living in Hong Kong, that this was becoming the largest market in the world. And all these incredible brands that I saw in the US weren't available. So I moved over to China and started figuring out, could I build a business about selling products into China using social commerce and using creators? Five years ago, that's how it started. It's been like a crazy journey ever since then.

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