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How SuperOrdinary links brands and creators to international markets
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What Are the Trends in China in the Realm of Social Commerce?
TikTok is now what I would call the new D2C platform. It's no longer your website. The difference we have between China and the US is that in China there's very few platforms when the US has so many platforms. We should be focusing on where the consumer is spending more of their time, which is on these platforms.
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