The Future of Branding in the US

We've seen a globalization of food. That's really the tipping point for so many other industries. You see it on TikTok, so all over social media, people talking about different snacks and whatnot. And I think you're out in LA, I'm in New York, we're exposed to the China town and Korea town. But there's a lot of people who don't have access to that. The quality has improved so incredibly on the factories in China. Most of the clothing in the world is made in China still.