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How SuperOrdinary links brands and creators to international markets
Creative Control
The Rise of TikTok in the US
TikTok, which is now what Do-Yin in China, has really started to outpace. Instead of using the very big, large live streamers, it's dispersed along the fat tail of the bell curve. So I have to say in the next two years, I'll be starting to bet more on TikTok in the US as we start to encourage a lot more of the creators to work with brands on TikTok.
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