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How SuperOrdinary links brands and creators to international markets
Creative Control
The Differences Between Fandom and Influence in China
A fan in China sees the creator as someone they want to support. In the US, I think it's less so of supporting that influencer. They're looking more from a relationship point of view. And many D2C brands have suffered globally. That's not just in China. It's globally. Now it's a point where the larger brands have been able to buy market share during these high cost times.
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