The Rise of the Creator Economy and the Growth of the Beauty Industry

I think when countries there's tension between the two, I think the demand for our services to be that partner for the brands entering into China just goes up exponentially because it requires a lot more finesse to get these brands in. The Middle East, we know is the complexity is getting harder. So the demand for a company like Superordinary to alleviate some of these tensions and being able to help brands do and operate within these countries becomes more important. We generally believe that you have to have exposure to each one of these markets. And if I had until my investors or my board that we don't have exposure to the biggest beauty market in the world, they'll be like, are you crazy