Super Ordinary: A B2B2C Company

Superordinary in its infancy is a B2B2C company where we sit in the so many alphabets. We're able to facilitate and really create a business around helping brands operate on a certain platform. In order to build a brand, we see ourselves in China as the brand manager of that particular brand. The idea of these influencers was really born out of the commercialization and the willingness to work.