2min chapter

Creative Control cover image

How SuperOrdinary links brands and creators to international markets

Creative Control

CHAPTER

The Future of Shanghai

I think India, by and large, I think it feels very untapped in a way. There is going to be that premiumization trend. We really truly believe in supporting the local economy wherever we are. It's funny, like I look at the demographic growth of where some of these markets, India certainly excites me. And also, I think there's an opportunity also in the US, as we start to see that seismic shift moving away from direct to consumer websites to other platforms.

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