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WTF is with Nikhil Kamath

Ep #18 | WTF, Alcohol is a $70B Business in India? | Nikhil Kamath explores Gaps & Opportunities

Jul 4, 2024
In a podcast exploring the liquor industry in India, guests share diverse insights on brand-building tactics, challenges in the market, and success stories. Topics range from cultural impact on alcohol consumption to opportunities for entrepreneurs in the industry. The conversation also delves into strategies for starting a liquor brand, the rise of flavored beverages, marketing tactics, and challenges faced in the industry. Guest speakers bring a wealth of experience from the beer, gin, and vodka sectors, shedding light on evolving market trends and potential for growth.
03:12:52

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • India holds the third-largest market for alcoholic beverages globally, facing challenges like red tape-ism and varying excise duties.
  • Reflects on the potential for brand-building tactics for Indian products using patriotism as a selling point.

Deep dives

The Podcast Host Introduces Opportunities in the Alcohol Industry

The podcast discusses the vast opportunities available in the alcohol industry, focusing on owning a bar, starting a liquor company, working for a liquor brand, and engaging in liquor-related advertising. It emphasizes the potential for young individuals to explore careers in these areas.

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