WTF is with Nikhil Kamath

Ep #18 | WTF, Alcohol is a $70B Business in India? | Nikhil Kamath explores Gaps & Opportunities

35 snips
Jul 4, 2024
Guest
Nikhil Kamath
In a podcast exploring the liquor industry in India, guests share diverse insights on brand-building tactics, challenges in the market, and success stories. Topics range from cultural impact on alcohol consumption to opportunities for entrepreneurs in the industry. The conversation also delves into strategies for starting a liquor brand, the rise of flavored beverages, marketing tactics, and challenges faced in the industry. Guest speakers bring a wealth of experience from the beer, gin, and vodka sectors, shedding light on evolving market trends and potential for growth.
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ADVICE

Target Premiumized Consumers

  • Consider the premiumized consumer who has moved from mainstream beer to brands like Heineken.
  • Target them with a focus on quality and a reasonable price increase.
ADVICE

Indian Bourbon Whiskey Opportunity

  • Develop an Indian-made bourbon whiskey tailored for cocktails, priced between ₹1200-₹1400.
  • Focus on younger consumers entering the cocktail market.
ANECDOTE

Paul Ricard's Approach

  • Paul Ricard built his brand by making a friend a day, offering samples in Marseille bars.
  • This direct approach built brand loyalty and market share.
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