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Ep #18 | WTF, Alcohol is a $70B Business in India? | Nikhil Kamath explores Gaps & Opportunities

WTF is with Nikhil Kamath

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Investing in Indian Brands Globally and Challenges in the Alcohol Industry

The chapter explores a fund's investment strategy focused on Indian brands expanding internationally, emphasizing valuing international competitiveness over immediate profitability. It touches on the uncertainties of investments, the speaker's passion for taking risks and enjoying the process, concerns about the future of alcohol consumption, investing in innovative alcohol products with cultural roots, challenges in pitching alcohol-related business ideas, the dynamics of celebrity-led brands, marketing strategies for alcohol brands, entering the distribution chain in India, brand loyalty, and the impact of social media influencers on luxury alcohol marketing.

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