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Ep #18 | WTF, Alcohol is a $70B Business in India? | Nikhil Kamath explores Gaps & Opportunities

WTF is with Nikhil Kamath

CHAPTER

Evolution of a Premium Vodka Brand in India

The chapter chronicles the journey of a vodka brand in India, focusing on the creation of a unique bottle design, the rise of vodka's popularity among the younger generation, and the increasing value of premium alcohol investments like single malts and wines.

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