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Ep #18 | WTF, Alcohol is a $70B Business in India? | Nikhil Kamath explores Gaps & Opportunities

WTF is with Nikhil Kamath

CHAPTER

Influence of Alcohol Industry on Social Media and Marketing Strategy

The chapter examines the impact of the alcohol industry on social media, emphasizing the strategies used to promote products and influence consumer decisions. It delves into the concept of premiumization, storytelling, and the role of influencers in marketing, particularly focusing on whiskies and the differentiation between various price points. The discussion also highlights the evolving landscape of whisky production, comparing Scotch and Indian whiskies in terms of quality perceptions and branding strategies.

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