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Ep #18 | WTF, Alcohol is a $70B Business in India? | Nikhil Kamath explores Gaps & Opportunities

WTF is with Nikhil Kamath

CHAPTER

Exploring Underrated Alcohol Categories and Market Trends in India

The chapter delves into underrated categories and bottles of alcohol, discussing favorites like Rai whisky and Campari soda while highlighting gaps and opportunities in the industry. It focuses on the Indian alcohol market, covering trends, products, competition, changing consumption habits post-COVID-19, distribution challenges, and the potential for growth. The conversation also touches on taxation, pricing disparities in different states, and the potential of e-commerce for alcohol delivery, with examples from cities like Mumbai, Delhi, and Gurgaon.

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